Fairtrade sales were up 12% in 2009 despite the tough economic climate

Fairtrade Chocolate

Posted: February 22nd, 2010 | Author: admin | Filed under: Printed Confectionery | Tags: Ethical |

Fairtrade sales were up 12% in 2009 despite the tough economic climate as shoppers increasingly turned to products approved by the only independent guarantee of a better deal for Third World producers.

 

Last year, sales of Fairtrade goods reached an estimated retail value of £799m and the Fairtrade Foundation also claims that 71% of people who do not already buy everything they can Fairtrade, are willing to swap one or more products during Fairtrade Fortnight which starts today. Although I don’t think even 5% of the population even know it is Fairtrade Fortnight.

 

Fairtrade products have found their way into the promotional product market too. If you want to market your businesses along especially ethical lines, then choosing Fairtrade promotional confectionery is a distinctive way to get your message across. Fairtrade promotional confectionery is only available from certain quality distributers, such as Gift Selection and Sweets2order. If you have any questions relating to any Fairtrade promotional confectionery, give their friendly sales team a call.

 

If your organisation did decide to swap their promotional confectionery for Fairtrade promotional confectionery, they would be following a trend from major chocolate suppliers. Last year, large brands that have switched to Fairtrade included Cadbury Dairy Milk, all Starbucks espresso-based coffee and Nestle’s four-finger Kit Kat. This week, Ben & Jerry’s ice cream announced that it is going 100% Fairtrade in the UK and throughout Europe by the end of 2011. While back last month, Green & Black’s switched its entire range of chocolate bars and beverages to 100% Fairtrade by the end of 2011.

via giftselection.com

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